Victoria’s Secret and PINK launched their first-ever adaptive collection of bras and panties on Tuesday. The intimates are available in a variety of colors and prints and feature magnetic closures, front strap adjusters, and sensory-friendly fabric.
Wheelchair user and model Bri Scalesse stars in the Victoria Secret’s Adaptive campaign wearing the VS Adaptive Body by Victoria Bra and the VS Adaptive Panty.
“Being a face for Victoria Secret’s Adaptive campaign is an ode to my younger self who never saw a body like hers represented by an intimates apparel brand,” she shares in an Instagram post. “Rolling onto the Victoria’s Secret set for the first time was a dream. Celebrating my body, my chair, and my disability in this way has been profoundly powerful for me.”
Victoria’s Secret & Co. partnered with Gamut Management, a consulting and talent management company working with and for people with disabilities, to develop the collection. “Approximately 200 women with disabilities were involved in the process through fit tests, focus groups, store visits, and wear tests,” shared Gamut Management on social media.
VS and PINK Adaptive intimates start at $16.50 for panties, and $36.95 for bras.